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Generous Colorado: Why Donors Give
This first-ever statewide survey, a program of Colorado Nonprofit Association's Colorado Generosity Project, is part of an ongoing commitment by the Association to identify and address key issues concerning charitable giving in the state. Generous Colorado: Why Donors Give offers insight into the factors motivating Coloradans to make charitable gifts, how they chose nonprofits to support, the ways they prefer to give, and what might make them give more.
It is important to note that the 1,200 phone interviews involved in this survey were conducted in October 2008. The survey captures insights and reactions of Coloradans as they faced the news and implications of our national economic crisis. Surprisingly, more than half of the respondents reported they would either not change their giving patterns or give more during this economic downturn.
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The Colorado Nonprofit Association is pleased to release Generous Colorado: Why Donors Give.Download the complete report (PDF). Download the report's key findings (PDF). |
Links to related information:
Read the Rocky Mountain News story, In a Tough December, Its Crunch Time for Charities, Dec.16, 2008.
Read The Denver Post story, "New Poor" Overwhelm Nonprofits, Dec. 5, 2008.
Read The Denver Post story, State Sees "Dramatic Decreases" in Charitable Giving, Dec. 4, 2008.
Read the Denver Business Journal story, Survey: Coloradans Want Business to Back Charities, Dec. 4, 2008.
Read the Rocky Mountain News story, Nonprofits Facing Uncertain Times as Economy Sours, Dec. 4, 2008.
Kool 105 radio selected the Colorado Nonprofit Association as the Kool Cause of the Month for December. Read the Kool Cause of the Month, Dec. 1, 2008.
This publication is made possible by a generous grant from EnCana Oil & Gas (USA) Inc., one of the leading independent natural gas producers in the United States. Based in Denver, the company operates in Colorado, Wyoming, Texas and Louisiana. As the EnCana Cares campaign demonstrates, and this report confirms, donors give more when they can identify specific causes or charities that reflect their interests and can act immediately by making an online contribution. EnCana supports Generous Colorado; an uprecedented and seamless way to learn about philanthropy and increase individual giving. |
Recognized as one of the 25 Fastest Growing Small Private firms in Colorado six out of the past seven years, and a recent finalist for Denver Small Business of the Year, Corona Research provides cost-effective, accurate information and counsel to decision makers in the nonprofit, private, and public sectors. The firm's services include market research, demographics, data analysis, evaluation, and strategic cousulting and facilitation. |
