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Developing a Communications Plan with Purpose

October 18th 2017 10:00 AM - 11:00 AM
Durango Public Library
1900 E Third Ave.
Program Room #2
Durango, CO 81301
United States
Phone: (303) 865 - 8270
Email:
Event Fee(s)
Member $ 0.00
Non-Member $ 65.00
AFP $ 60.00

Our professional development trainings are made possible by the generous support of U.S. Bank:


 

This training has been rescheduled to Wednesday, October 18

Connecting with your audiences is a critical component to any organization. How can people get behind your mission, if they don't know you exist, or the impact you create? Communications is an essential activity for every nonprofit and key to building a sustainable organization that attracts funders and supporters.  

This session will discuss the role of communications in the larger marketing mix, how to nurture and build a strong brand and outline the process and tools to create an annual communications plan. After this two hour session, you will be equipped with the confidence and tools to hone your message, prioritize where to share it and a have a simple tool to manage resources.

Event Description
Learning Objectives

  • Put communications in perspective in context of the larger marketing mix.

  • Understand the key aspects to a strong brand.

  • Identifying touchpoints and how to use them to connect with your audiences.

  • Develop a realistic communication plan using a planning tool

Audience

Communications staff, Executive Directors / CEOs




Level of Difficulty




Intermediate


*3 - 5 years of experience in the field


 
Presenters

Jeff Ambs, Third Principle



Jeff is the founder and Managing Director of Third Principle and has over 25 years in strategic planning, building brands, and leading change in rapidly changing environments.



A self-described corporate refugee, Jeff spent 17 years in corporate America with roles spanning brand management to digital marketing. In search of greater community contributions, Jeff crossed over to the nonprofit sector in 2011 after joining Social Venture Partners in Denver, an organization he would eventually chair for two years. This sparked a career dedicated to helping nonprofits succeed through strategic clarity, impactful communications and stronger programs.



Born in Grand Rapids Michigan, Jeff received his BBA from Western Michigan University and his MBA from Michigan State University. The lure of the Rockies and the welcoming entrepreneurial culture brought him to Colorado. A proud father, Jeff spends most of his spare time with his wife and three children exploring the natural beauty Colorado has to offer.  He enjoys skiing, camping, cycling, tennis and food of all sorts. 





 


Qualifies for Excellence in Nonprofit Principles and Practices. Completion of a post-training evaluation is required for this training to count toward recognition. 





 





Need to cancel? Please use the link in your confirmation email or email Akila Copeland no fewer than 3 business days prior to the training. Members, please review our Cancellation Policy for more information. 

Event Fields
Training/Event Topic Communications
Training Medium In Person
Event Region Southwest

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