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Social media can be fun, but unless you have a strategy, the time you spend posting and retweeting won’t make much difference. It’s time to get real value from your social media work and convert “likes” into meaningful engagement, including information sharing, activism, and donations.
Join us for “The Nonprofit Social Media Success Toolkit” where, over six weeks, we'll show you how to do more than just be on social media. We’ll teach you how to be successful on social media.
December 5: Branding Through Social Media
We’ll kick off the course with the concept of branding through the lens of social media. Over 90 minutes we’ll take a detailed look at creating, refining, and managing your brand message and personality. This session will also explore how what you say and how you say it affects how your organization is perceived by others.
December 12: Getting Beyond the Like: Using Social Media to Cultivate Deeper Commitment
People “like” your Tweets or Facebook posts, but what is that actually doing to support your organization’s bottom line? We’ll talk critically about how to move constituents up the engagement ladder from a simple “like” to tangible results, such as signing petitions, attending events, and even donating. Armed with case studies, industry research, and expert experience, we’ll show you how to get more value from social media and use it to cultivate deeper commitments.
December 19: Integrating Social Media with Your Other Communications Channels
Communications don’t exist in a vacuum. You need to consider not only how your different social media channels work together, but also how messaging stays consistent across other online channels, such as email and websites, and offline channels such as direct mail, general press, and advertisements. Which channels are best for which kind of communication? Which channels encourage action? We’ll provide a decision-making structure to help you define what makes sense for you and a model to articulate your own communications strategy.
January 9: Getting Started with Social Media Fundraising
Social media may be good for sharing photos or important news stories, but can it really help you raise money? We’ll outline how social media can bolster your fundraising efforts and look at a few organizations that have had success fundraising through social media.
January 16: Measuring Your Social Media Efforts
January 23: Creating a Social Media Policy
Your social media channels are your organization’s public voice. They’re also an opportunity for transparency and two-way conversations. This session will help you develop social media policies that govern who does what, what's OK to say, and how to handle sticky situations. We'll explore why the process (not just the product) is so important, how to make these conversations productive and strategic, and why a social media policy is an important milestone of digital maturity.
- Every session and demo will be recorded and available to individuals who have registered for the course.
- A weekly email will include access information for the recordings collected that week.
- Please register with the email address where you would like to receive the access code and dial-in information for the online seminar.
- Also, be sure to add firstname.lastname@example.org to your contacts to ensure meeting details do not get caught in your spam folder.
- All registered participants are granted access to the recordings of each session.
- Participants who cannot attend any of the sessions due to scheduling conflicts will still have access to the toolkit presentation decks and handouts.
- $215 with discount code
- $270 regular
- Please email Akila Copeland for the Colorado Nonprofit Association member discount code
- Idealware pricing applies
- This training is NOT free to members of Colorado Nonprofit Association
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