Director of Digital Innovation
The Public Interest Network is hiring a Director of Digital Innovation to create and implement digital strategies to build PIRG, Environment America, and other organizations within our network.
The Director of Digital Innovation will develop and execute a coordinated digital outreach program to increase visibility, engagement and membership consistent with an 8-year plan that will net $10 million per year.
The Public Interest Network operates and supports organizations committed to a shared vision of a better world and a strategic approach to social change. Our flagship organizations, PIRG and Environment America, have built a 50-year legacy of successful advocacy for consumer and environmental protection.
We have built our organizations’ membership primarily through the time-tested mechanisms of phone calling, direct mail, and our signature door-knocking.
Our digital organizing team (Managing Director, Digital Campaigns Director, Web Marketing Manager, several digital campaigners and technical staff) supports our face-to-face work with a program that has deepened and expanded our analog presence into every state and Congressional district across the country to include:
- Robust email programs to build member affiliation and engagement;
- Organizational websites to inform and engage members, opinion leaders and the general public;
- Pilot programs for peer-to-peer and broadcast text and Facebook messenger.
In addition, the Digital team coordinates modest paid and organic acquisition and social media. The staff of PIRG and Environment America also use social media to elevate their various campaigns’ profiles.