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What is Website Optimization: Why does my organization need it?

August 17th 2022 12:30 PM - 1:30 PM
Fee $29.00

Managing a website is packed with so many acronyms that it's easy to give up and just have an intern do it. Instead of throwing the baby out with the proverbial alphabet soup, learn how to make your website work for you - not the other way around. In this 1-hour training, we'll define SEO (Search Engine Optimization), CRO (Conversion Rate Optimization) and talk about how they work together to improve ROI (Return on Investment). This webinar is perfect for members of Marketing & Communications, Development, Operations, and Leadership teams, or anyone who manages a nonprofit website. 


  • Free for members of Colorado Nonprofit Association (must be logged in for discount on Regular price)
  • $29.00 for non-members
Event Description
Learning Objectives

  1. Audited Financials: Participants will understand the elements of an audit process and audited financial statements

  2. Interim Financials: Participants will examine sample monthly comparative financials (balance sheet and statement of activities) and understand the connection to the audited statements.

  3. 990: Participants will review form 990 and understand key components of the form, including board-involvement and disclosures.

  4. Policies: Participants will understand the various financial management policies that nonprofit boards review and/or set, as well as resources for example policies.


Ashley is a digital marketer that loves explaining complicated things in simple ways. She's an expert in SEO (getting her clients discovered on Google). As the founder of Kochans Consulting, she brings her experience in website optimization and marketing automation to mission-driven organizations. Ashley specializes in organizations in the health & wellness, education, and nonprofit sectors.


David Fellows, The Fellows Group

David Fellows brings over thirty years’ experience to helping businesses operate more effectively. His particular emphases are finance and information systems, areas critical to any organization’s success. He works with nonprofits, small businesses and start-ups to improve their finance and accounting capabilities. He has taught "Financial Management for Nonprofit Organizations" for the MNM program at Regis University for several years.

Cheryl Fellows, The Fellows Group

Cheryl Fellows is a performance-focused finance professional with extensive experience in forecasting, planning, scorecard and metrics development. Cheryl has MBA in Finance from The Wharton School, University of Pennsylvania and also has 30 years of finance experience in both corporate and nonprofits.


Event Custom Fields
Training/Event Topic Information Technology
Training Medium Online

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