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Generational Giving Strategies Online Course

June 4th 2019 1:00 PM - June 11th 2019 2:00 PM
Phone: 303-813-4202
Member $ 30.00
Non-member $ 60.00

Thank you to Washington Nonprofits for this partnership


In fundraising, it’s all about relationships. Knowing and understanding your donors’ generational tendencies is one way to help build stronger relationships.

This two-part online course will teach you the characteristic differences between each generation and how to build upon those in your development and communications plan implementation. You will leave with knowledge about each of the five generations, fundraising strategies to address each generation in a targeted way, and how to engage your audience through different social media platforms with a generational lens..


  • $30 with member discount code
  • $60 general
  • Please email Mariah Taylor for the Colorado Nonprofit Association member discount code
  • All sessions take place Tuesdays from 12:00 -1:00 p.m. Pacific Time (1:00 - 2:00 p.m. MST). All sessions will be recorded and the recordings will be made available to all registered participants. Participants who are unable to attend one or more of the sessions will still have access to all course materials.

Additional Information

  • Washington Nonprofits pricing applies
  • This training is NOT free to members of Colorado Nonprofit Association

You will be taken to Washington Nonprofit's website to register

Event Description
Learning Objectives

You will leave this workshop with:

  • Knowledge about each of the five generations and their tendencies to apply to your own donor data

  • Fundraising strategies to address each generation in a targeted way

  • New ideas on how to engage your audience through different social media platforms, with a generational lens

  • Reasons why personalizing and segmenting your donor development and communications activities by generation will yield deeper relationships with your donors.


Rebecca Zanatta, Ostara Group

Rebecca loves philanthropy. She has spent her career in nonprofit management teaching people the value of relationships. Her philosophy focuses on people and putting the why first. Spending time with family and seeking adventure through travel is where you will find her when she isn't trying to better the world through the power of philanthropy. Participating in community is an important value of Rebecca's work. She is a past President of Northwest Development Officers Association (NDOA), now AFP – Advancement Northwest, the largest professional association of fundraisers in Washington State. Recently Rebecca joined the faculty at Seattle University in the Master in Nonprofit Leadership program. She is a graduate of the Leadership Tomorrow program in Seattle, serves on the WSU Foundation Board of Trustees and is a sustaining member of the Junior League of Seattle.

Event Custom Fields
Training/Event Topic Fundraising
Training Medium Online
Event Region Nationwide

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