From Media Pitches to Paid Ads: Transforming Nonprofit Communications Campaigns

THIS EVENT IS SOLD OUT

 

Join us for an insightful in-person workshop designed for nonprofits to amplify their missions through strategic media and digital channels. Gain practical insights on driving your mission through earned media, including crafting compelling stories, developing impactful pitches, and mastering media outreach. Discover how to harness the Google Ad Grant program, with guidance on eligibility, setup, and optimization for maximum effectiveness. Additionally, learn strategies to amplify your content across various communication channels, boosting engagement and keeping your community informed and involved. This conference is essential for nonprofit professionals aiming to enhance their media relations, utilize powerful digital advertising tools, and effectively spread their message. This workshop is presented by the communication and marketing experts from GFM|CenterTable. This mini workshop will cover the fundamentals of digital campaign management and is powered by the team at the Get Grounded Foundation. 

Session 1: Media Relations

This session will provide practical guidance for driving your nonprofit's mission through earned media. We’ll dive into the dynamics of today's media landscape, and we'll explore the essential elements of crafting compelling stories, developing pitches that integrate a call to action and media outreach best practices. Additionally, we’ll touch on aspects of messaging, spokesperson preparation and metrics.

Session 2: Paid Search

This session will provide an introduction to and overview of the Google Ad Grant program, which provides free paid search advertising dollars to nonprofit organizations. We will review program eligibility requirements, explain the setup process, and discuss how to best use this resource to further your organizational goals. This session will examine real-life data as we discuss how to optimize the effectiveness of the program.

Session 3: Content Amplification

So your nonprofit has received positive coverage in the news. Now what? In this session, we'll explore effective strategies to maximize exposure for your top content pieces and increase engagement through your various communications channels. Learn how to boost your impact and keep your community informed and involved.

Pricing: 

 

About the Workshop Presenters: 

Amy Moynihan | Vice President, GFM|CenterTable

Amy leads the agency’s communications practice and focuses on purpose-driven CSR and ESG programs for clients in the nonprofit, health care, government and outdoor spaces. Her background spans multiple disciplines with expertise in media relations, thought leadership, employee engagement programs, public awareness & education campaigns and sponsorship activation programs. Through her work, she aims to inspire and empower organizations to engage in responsible practices that benefit not only their bottom line but also society and the planet. Amy earned a BA in journalism from Texas Tech University, MA in applied communication from the University of Denver and a certificate in CSR from the University of Colorado’s Center for Ethics and Social Responsibility (CESR) program. She volunteers for Food for Thought Denver and the Louisville Public Library and serves on the B:CIVIC programs committee.  

Barb Jones | Senior Director, GFM|CenterTable

With more than 25 years of marketing communications experience, Barb has overseen successful programs for clients in a wide variety of industries. She specializes in media relations and training; crisis communication and issues management; and community relations. She has extensive experience working with nonprofit organizations, having started her career working at the United Way. She has served on several nonprofit boards and has provided public relations support for Habitat for Humanity, Young Americans Center for Financial Education, Boys & Girls Clubs, Hunger Free Colorado and Community First Foundation, to name a few. She understands the challenges that nonprofits face and she is deeply passionate about fostering positive change for them through the power of effective communication.

Jack Barsch | Director, GFM|CenterTable

Jack loves using data within the digital marketing landscape to solve puzzles for GFM|CenterTable clients, develop strategic SEM plans and manage SEO and PPC campaigns. He works with clients to manage and report on their marketing data so they can better understand their marketing investments. Jack has worked with clients including Crestone Capital, Think Wood and the City and County of Denver. He began his career at The Ralphie Report, a leading University of Colorado Buffaloes community and website, eventually running all site coverage and strategy for the Buffs football program. 

Mike DelliVeneri | Senior Director, GFM|CenterTable

Mike DelliVeneri is an award-winning digital marketer who knows what it takes to tell a good tale. He works closely with clients such as Great Outdoors Colorado, Denver’s Office of the City Forester and the Aspen Institute to cultivate an authentic brand voice that mobilizes audiences to action. Prior to his work at GFM|CenterTable, Mike ran his own consultancy, Marble Trout Media, where he worked with clients in the conservation and outdoor industries to help them build community and further their missions. Prior to that, he managed digital and non-traditional marketing at Colorado Parks and Wildlife. While there, his work was awarded Best Government Twitter account and Instagram account by Government Social Media®, the largest network of government social media professionals in the U.S.

Robin Arlen | Senior Director, GFM|CenterTable

Robin brings a wide range of media experience, from traditional — TV, radio, print and outdoor — to new and evolving digital media, such as banner ads, native, paid social and digital video. Her client work includes Partners for Children’s Mental Health, Children's Hospital Colorado, Next50 Foundation and Morris Animal Foundation. She has experience executing all types of marketing strategies, including shopper marketing for CPG clients, direct response initiatives for travel clients and brand stewardship for energy companies.