The Essentials of Winning Marketing Campaigns

In today's competitive marketplace, the difference between a successful giving event and one that fails often lies in the effectiveness of its marketing campaign. Join us for an insightful journey into the heart of successful marketing strategies. We’ll explore the core elements that make marketing campaigns not just good, but exceptional. Whether you're a seasoned marketer looking to refine your strategies or a newcomer eager to master the basics, this virtual training will equip you with the knowledge and tools to make your ColoradoGives.org fundraising campaigns stand out and deliver results.

Key Takeaways

• Understanding Your Audience: Learn how to identify and connect with your target audience effectively.

• Create Compelling Content: Discover techniques to craft messages that resonate and inspire action.

• Leverage Data and Analytics: Utilize data-driven insights to optimize your campaigns.

• Utilize Multi-Channel Approaches: Master the art of integrating various marketing channels for maximum impact.

• Real-World Examples: Gain insights from actual successful campaigns.

• Practical Tips: Leave with actionable advice on designing and executing campaigns that engage and convert.

About the Speaker

Jessica Hanner, Vice President of Marketing and Communications for Colorado Gives Foundation, will share a comprehensive marketing campaign designed to drive year-round donations. She’ll walk you through the entire process, from creative briefs to asset production and execution. With her extensive experience and success in marketing and communications, Jessica brings invaluable insights and practical advice that will help elevate your marketing game.

Pricing: 

This virtual training is free for members and non-members thanks to our partners at the Colorado Gives Foundation