The New Nonprofit Playbook: Marketing Strategies for an Uncertain Era

The rules are changing, and nonprofits are feeling the pressure. From new funding limitations and shifting DEI expectations to rising public skepticism, organizations are being asked to do more with less in an increasingly uncertain environment.  Join GFM|CenterTable, an integrated marketing communications agency, for a workshop series that offers a strategic reset for nonprofit teams, providing practical tools to refocus your marketing approach, strengthen stakeholder trust and protect your mission. Across four hands-on sessions, you’ll gain the clarity and confidence needed to communicate more effectively, advocate more powerfully and move your organization forward no matter what comes next. Thank you to Weld Legacy Foundation for helping us make this event possible!

Session Descriptions 

Session 1: Doing More with Less: Smarter Marketing for Lean Nonprofits 

With fewer resources and growing scrutiny, today’s nonprofits must be more intentional than ever with their marketing efforts. This session explores how to streamline your communications to be more efficient, more personalized and more impactful. Whether you're talking to donors, partners or the communities you serve, this session will address how to create high-value campaigns that prioritize building trust in a challenging landscape. 

Participants will learn how to: 

• Prioritize communication efforts for the greatest return on limited resources 

• Create more personalized and targeted messages for different stakeholder groups 

• Audit current marketing tools and tactics for efficiency and impact 

• Build trust and transparency through consistent, values-based messaging 

 

Session 2: Beyond the Ask: Digital Marketing for Recruitment and Revenue Growth 

Whether you're trying to fill open roles or grow your donor base, digital marketing can help you cut through the noise and expand your reach in a targeted manner. This session will cover practical strategies that drive action from targeted ads to storytelling that converts. We'll also share how digital tools can help you diversify funding sources and reduce dependence on any single revenue stream, an urgent priority given today’s shifting funding environment. 

Participants will learn how to: 

• Leverage digital tools for donor engagement and recruitment efforts 

• Identify the right platforms for varied campaign goals 

• Apply simple, low-cost digital tactics to diversify funding streams 

• Use data and audience segmentation to improve conversion rates 

Session 3: When the Unexpected Happens: Building Your Crisis Communications Foundation 
Between shifting regulations and rising skepticism of the nonprofit sector, organizations must be prepared to navigate crises with confidence. Between shifting regulations and rising skepticism of the nonprofit sector, organizations must be prepared to navigate crises with confidence. This session will help you build or strengthen your crisis communication plan. You'll walk away with tools to help you communicate transparently, retain stakeholder trust and stay grounded in your mission.  

Participants will learn how to: 

• Start or refine a basic crisis communication plan 

• Communicate changes in funding, policy or organizational priorities with clarity 

• Respond to public scrutiny or misinformation with confidence 

• Maintain stakeholder trust during periods of disruption or uncertainty 

Session 4: From the Sidelines to the Statehouse: Advocacy as a Strategic Tool
Nonprofits don’t just respond to policy, they shape it. In this session, you’ll learn how to engage in advocacy legally and effectively, even with limited time and capacity. We'll cover how to monitor legislative developments, educate decision-makers and mobilize your community. Whether you're new to advocacy or ready to elevate your efforts, this session will help you protect your mission and elevate your voice. 

Participants will learn how to: 

• Understand what kinds of advocacy are permitted for 501(c)(3) organizations 

• Monitor key legislative and policy developments that impact their mission 

• Build relationships with policymakers and community allies 

• Develop a simple plan to begin or expand advocacy efforts 

• Dovetail advocacy efforts with effective marketing and communications 

 

Pricing

• $100.00 - Members

• $160.00 - Non-members

Lunch will be provided for Nonprofit Bootcamp Attendees

LOCATION: LINC Innovation Center

Thank you to our sponsor, the Weld Legacy Foundation!