
<h2 class="wp-block-heading">Description</h2>



<p>Learn from Mission Minded founding partner Zach Hochstadt as he provides a real world walk through a successful rebranding effort. You’ll learn how to craft your organization’s messaging, train your staff, and create your own week-by-week plan for taking your brand from concept to launch.</p>



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<h2 class="wp-block-heading">Watch.Learn.Practice.</h2>



<p>Watch short clips from the presentation or&nbsp;<a href="https://coloradononprofits.org/knowledge-center/member-resource-directory/countdown-launch-how-make-sure-your-rebranding-has-impact#Video">view the&nbsp;complete recording</a>. &nbsp;</p>



<h3 class="wp-block-heading">Activating Your Brand</h3>



<p><em>3 minutes, 30 seconds</em>&nbsp;|&nbsp;Learn how brand is more than just your logo or one touch point. What’s the strategy behind your brand?</p>



<h3 class="wp-block-heading">Activating Your Brand</h3>



<p><em>3 minutes, 30 seconds</em>&nbsp;|&nbsp;Learn how brand is more than just your logo or one touch point. What’s the strategy behind your brand?</p>



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<iframe loading="lazy" title="Rebranding: Activating Your Brand" width="500" height="281" src="https://www.youtube.com/embed/RwCgb0MmzBI?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
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<h3 class="wp-block-heading">How We Look</h3>



<p><em>7 minutes, 30 seconds&nbsp;</em>| Look at real world examples of rebranding the visual identity. You’ll learn how brand is represented in logos, print materials, banners, websites, and more.</p>



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<iframe loading="lazy" title="Rebranding: How We Look" width="500" height="281" src="https://www.youtube.com/embed/n7z2tSe4WDU?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
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<h3 class="wp-block-heading">How We Sound</h3>



<p><em>12 minutes</em>&nbsp;| Do our words support our brand? Brand goes beyond your visual identity and should be reflected in your messaging. Hear Zach’s advice for creating your one-minute message, as well as examples from other organizations.</p>



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<iframe loading="lazy" title="Rebranding: How We Sound" width="500" height="281" src="https://www.youtube.com/embed/NAvIrV-jMjw?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
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<h3 class="wp-block-heading">How We Act</h3>



<p><em>12 minutes, 30 seconds</em>&nbsp;|&nbsp;Do your actions support your brand? Learn how companies and organizations’ are reinforcing their brand through actions.</p>



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<iframe loading="lazy" title="Rebranding: How We Act" width="500" height="281" src="https://www.youtube.com/embed/SzXKME0eQ7s?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
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<h3 class="wp-block-heading">What We Do</h3>



<p><em>6 minutes</em>&nbsp;| How is brand reflected in your programs, fundraising, and operations? Learn how organizations are living their brand in a meaningful way.</p>



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<iframe loading="lazy" title="Rebranding: What We Do" width="500" height="281" src="https://www.youtube.com/embed/8ToWVCsAn-o?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
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<p><a href="https://www.youtube.com/watch?v=Ud7ivCurXOw" target="_blank" rel="noreferrer noopener">The Power of Human Connection, St. Anthony Foundation</a></p>



<h3 class="wp-block-heading">Planning for Launch</h3>



<p><em>2 minutes</em>&nbsp;|&nbsp;Learn how and when to implement a brand rollout. Suzi Mariano shares Northwest Colorado Health&#8217;s strategies from their rollout in 2016.</p>



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<iframe loading="lazy" title="Rebranding: Planning for Launch" width="500" height="281" src="https://www.youtube.com/embed/iUxQEEopAaE?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
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<h2 class="wp-block-heading">About the Presenters</h2>



<p><strong>Zach Hochstadt,&nbsp;<a href="http://mission-minded.com/" target="_blank" rel="noreferrer noopener">Mission Minded</a></strong></p>



<p>Zach Hochstadt is a founding partner of&nbsp;<a href="http://mission-minded.com/" target="_blank" rel="noreferrer noopener">Mission Minded</a>, a branding firm that works exclusively with nonprofit organizations and foundations. Over the last 15 years, the Denver and San Francisco-based firm has helped over 200 nonprofit organizations share their story more effectively, create a more dynamic visual identity, and enable board members and staff better represent their organizations. Clients include Boettcher Foundation, San Francisco Opera, National Federation of the Blind, and Children&#8217;s Museum of Denver.</p>



<p><strong>Suzi Mariano, Northwest Colorado Health</strong></p>



<p>Suzi Mariano is responsible for all aspects of internal and external marketing and development including marketing plans/budgets, donor relations, special events, and volunteer management. She has extensive experience in media relations and communications strategies. Prior to working at Northwest Colorado Health her work experience focused on marketing, advertising and developing imaging systems for hospital pathologists. Ms. Mariano received her Bachelor of Science in Biomedical Communications from Rochester Institute of Technology in 1998.</p>



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<h2 class="wp-block-heading">Full Video</h2>



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<iframe loading="lazy" title="Countdown to Launch: How to Make Sure Your Rebranding has Impact" width="500" height="281" src="https://www.youtube.com/embed/ZkJ3C3anVFc?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
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<h2 class="wp-block-heading">Table of Contents</h2>



<ul>
<li>Introduction – 00:00:00</li>



<li>What Brand is and Why It’s Important – 00:02:00
<ul>
<li><a href="https://www.youtube.com/watch?v=TNYbcqyyj68" target="_blank" rel="noreferrer noopener">Steve Jobs Talks About Brand Apple</a></li>
</ul>
</li>



<li>Activating Your Brand – 00:10:30</li>



<li>How We Look – 00:13:00</li>



<li>How We Sound – 00:21:10
<ul>
<li>One Minute Message – 00:23:00</li>



<li>One Minute Message, Participant Examples – 00:28:45</li>
</ul>
</li>



<li>How We Act – 00:33:25</li>



<li>What We Do – 00:45:55
<ul>
<li><a href="https://www.youtube.com/watch?v=Ud7ivCurXOw" target="_blank" rel="noreferrer noopener">The Power of Human Connection, St. Anthony Foundation</a></li>
</ul>
</li>



<li>Planning for Launch – 00:51:35
<ul>
<li>Examples and Strategies from Northwest Colorado Health – 00:54:00</li>
</ul>
</li>



<li>Q&amp;A – 01:05:30</li>
</ul>


Countdown to Launch: How to make sure your rebranding has impact