
<h3 class="wp-block-heading">COURSE DESCRIPTION:</h3>



<p>Managing a website is packed with so many acronyms that it&#8217;s easy to give up and just have an intern do it. Instead of throwing the baby out with the proverbial alphabet soup, learn how to make&nbsp;your website work for&nbsp;you &#8211; not the other way around. In this 1-hour training, we&#8217;ll define SEO (Search Engine Optimization), CRO (Conversion Rate Optimization) and talk about how they work together to improve ROI (Return on Investment). This webinar is perfect for members of Marketing &amp; Communications, Development, Operations, and Leadership teams, or anyone who manages a nonprofit website.&nbsp;</p>



<figure class="wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="What is Website Optimization?" src="https://player.vimeo.com/video/742731694?dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe>
</div><figcaption class="wp-element-caption">Recorded 8/17/22</figcaption></figure>



<h3 class="wp-block-heading">PRESENTED BY: </h3>



<p><strong>Ashley Kochans, Founder of Cochans Consulting</strong></p>


Training: What is Website Optimization? Why Does My Organization Need it?