
<h2 class="wp-block-heading">Description</h2>



<p>Not only is it more expensive to acquire a new donor, as opposed to retaining one, it typically takes a nonprofit up to two years to recoup the money they spent on attracting and acquiring a new donor, says CauseVox. Solution Link IMS shares the critical donor retention metrics to track. </p>



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Key Donor Retention Metrics You Should Be Monitoring