
<h3 class="wp-block-heading">COURSE DESCRIPTION: </h3>



<p>The session will:<br>● Explain why having a core foundation for all of your messaging is so important<br>● Explain the core components of a core message foundation: Why, How, What, and Who<br>● Teach participants how to develop their core message foundation by providing examples and an easy framework to follow<br>● Teach participants how to tailor their messaging to their target audiences, as well as to different platforms<br>● Explain how to make messages culturally resonant and meet target audiences “where they are”</p>



<figure class="wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Developing Impactful Messaging" src="https://player.vimeo.com/video/869290591?dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write"></iframe>
</div><figcaption class="wp-element-caption">Recorded 9/27/23. </figcaption></figure>



<h3 class="wp-block-heading">PRESENTED BY: </h3>



<p><strong>Catherine Alonzo, Founding Partner &amp; CEO of Javelina</strong></p>



<p>Catherine Alonzo is the Founding Partner &amp; CEO of Javelina, a purpose-driven branding and marketing agency that develops and tells stories that create social, political, and economic change. Javelina helps nonprofits, political campaigns, and other organizations creating equity in their communities to build strong connections with their audiences and maximize their impact.</p>



<p><br>Originally from the UK, Catherine moved to Arizona in 2005 to complete her master&#8217;s degree in Public Administration at Arizona State University.</p>



<p>For over fifteen years, Catherine has been advancing the marketing and advocacy industries in the Southwest. She has been an integral part of the teams behind significant policy and communications campaigns in sectors ranging from transportation and infrastructure, to health equity and abortion rights.</p>



<p><br>Catherine’s specialty is developing unique and compelling approaches to messaging and brand development. Her ability to pull together words that connects to peoples&#8217;s hearts and minds procedures powerful results.</p>


Training: Developing Impactful Messaging